March 19, 2019
Introducing Lily of the Valley
Schmidt’s and the Jane Goodall Institute partner to protect animals and conserve the environment
Photo courtesy of Schmidt’s
In 1960, young Jane Goodall ventured into the forests of Gombe, Tanzania. She was fulfilling her childhood dream of studying and living among animals in the wild. Over the course of 60 years of trailblazing wildlife research, Dr. Goodall has leveraged her platform to spread a message of individual responsibility, action, and hope across the globe.
Continuing our vision to make plant-based, cruelty-free, vegan products the new normal, Schmidt’s is partnering with the Jane Goodall Institute to create Lily of the Valley, a special edition scent collection inspired by one of Dr. Goodall’s favorite floral aromas. 5 percent of every Lily of the Valley purchase will benefit JGI’s efforts to protect animals and conserve the environment.
Lily of the Valley is a fresh, green floral aroma symbolizing the hope and positive message Dr. Goodall has carried throughout her life’s work. Inspired by her ongoing work, the Jane Goodall Institute (Opens in a new window) amplifies Dr. Goodall’s vision and message by closely working with local communities around the world, inspiring hope through the collective power of individual action
Photo courtesy of the Jane Goodall Institute/Shawn Sweeney
“I often think, how is it that the most intellectual species to ever walk the Earth is destroying its only home? Is there hope? Only if we start thinking about the consequences of the choices we make each day. What do we buy? what do we wear? what do we eat? how was it made? Did it harm the environment? or involve cruelty to animals? Is it cheap because of child slave labor? We need to think how our choices will affect future generations,” says Dr. Goodall. “Instead of asking: is this good for me, now — for the next shareholder meeting — we need to buy products that respect the environment and all life. If we all make ethical choices, every day, our collective power for change is great. This is why JGI has entered into partnerships with companies like Schmidt’s Naturals. I believe there is still a window of time to heal the planet before it is too late, but only if we each make the right choices every day. Then, thanks to the resilience of nature we have a chance to create a better world for all living things.”
Photo courtesy of Michael Cammarata
As a personal friend of the Goodall family, Schmidt’s Co-Founder and CEO Michael Cammarata admires Dr. Goodall’s contributions to animal and environmental conservation, which serve as an inspiration to Schmidt’s Naturals’ mission to expand access of quality natural and cruelty-free products.
“Partnering with the Jane Goodall Institute holds a special place in my heart as our combined efforts will continue to make a difference in the world,” says Cammarata.“As Schmidt’s Naturals continues to grow, mindful consumerism and conservation through the use of environmentally friendly ingredients, cruelty-free technologies, and sustainable practices will remain a priority for the brand.”
Photo courtesy of Schmidt’s
Lily of the Valley is available for purchase exclusively at Whole Foods Market and online in its Signature Stick ($8.99) and Sensitive Skin ($10.99) formulas, as well as a new Body Wash. For every specially-marked product purchase, Schmidt’s will donate 5 percent of the purchase price (excluding tax) to the Jane Goodall Institute*. For full terms, including charity financial, licensing and additional info visit schmidts.com/JGI.
Like all Schmidt’s personal care products, Lily of the Valley is certified vegan and cruelty-free, contains no aluminum, no artificial fragrances, no propylene glycol, and is gluten free.
To learn more about Jane and the Jane Goodall Institute, visit: www.janegoodall.org (Opens in a new window).
*Program begins 8/28/18 and ends 12/31/19. For each purchase of (i) Schmidt’s Naturals Lily of the Valley Natural Deodorant, or (ii) Schmidt’s Naturals Lily of the Valley Natural Deodorant Sensitive Skin Formula, Schmidt’s will donate 5% of your purchase price (excluding shipping) to The Jane Goodall Institute. Void where prohibited. Complete donation terms available at www.schmidts.com/JGI. Offered by Conopco, Inc. d/b/a/Unilever. Information concerning The Jane Goodall Institute, including financial, licensing or charitable purpose may be obtained, without cost, by visiting www.janegoodall.org (Opens in a new window).
Articles from The Natural should not be considered medical advice. If you have any questions about your health, please consult a medical professional.
This article was originally published on August 28, 2018 and updated on March 19, 2019.
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