We believe the future of personal care is in plant and mineral-powered formulas that actually work.
Getting real with a natural lifestyle.
Find out what’s trending, and meet the influencers who are shaping the future of natural.
We believe that the future of personal care is in plant and mineral-powered formulas that actually work — leaving sketchy chemicals out of the equation.Our Story
“Forget avocado toast: millennials are flocking to natural deodorant.”
“The holy grail of natural deodorants”
“This deodorant is what you call a game-changer. I’ve officially converted.“
WINNER, BEST NATURAL DEODORANT
One of Kourtney Kardashian’s top picks for natural deodorant.
“I love the Schmidt’s…I’m very much a skeptic when it comes to natural deodorant and this is the s***.”
“Schmidt’s new Charcoal and Magnesium stick is out-of-this-world fantastic.”
“It’s just a non-aluminum based earthy, artsy-fartsy deodorant that f*cking works.”
“Eye-rolling teenagers […], a sweating guitar player, and a beauty editor agree: YES. Schmidt’s is going to blow your mind.”
-Jean Godfrey June
“My underarms smell like fresh jasmine and no BO, and I want to lick them.”
“Schmidt’s Deodorant will truly change your life!”
“Overall Rating: Five big heart-eyed smiley face emoji.”
You deserve natural products that help you feel fresh.
Aluminum-Free • Plant and mineral derived ingredients • Vegan
Cruelty-free • No artificial fragrance, SLS, or PEG