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Activated Charcoal Bar Soap, Activated Charcoal Tooth+Mouth Paste, and Charcoal+Magnesium Deodorant on a white back drop

Plant-powered personal care

Award-winning formulas, in scents that seriously pop.
Smell good, feel good.

SHOP DEO SHOP MULTI-PACKS

Which scent will you choose?

Here are some of our top sellers.

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Which scent will you choose?
Man holding Geranium Flower Sensitive Skin Deodorant under his chin while looking into camera in front of a white backdrop

SMELL SERIOUSLY AMAZING

You can thank us later. Our scents are for everyone, no matter how you identify.

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Brush, smile, repeat
Woman smiling while brushing her teeth in front of a white backdrop

BRUSH WITH BRILLIANCE

With added vitamins, organic aloe leaf, and superfood extracts like goji and pomegranate.

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Man smelling Activated Charcoal Bar Soap while looking into camera in front of a white backdrop

CLEAN UP YOUR CLEAN

With plant-powered exfoliants like volcanic sand and vanilla bean. Aromatic and sudsy — without SLS or artificial fragrance.

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MINERAL-ENRICHED DEODORANT
Two hands holding a Charcoal+Magnesium Deodorant Stick on a white backdrop

CHARCOAL + MAGNESIUM

With a scent reminiscent of freshly fallen rain, this mineral-enriched natural deodorant might just be our greatest formula yet.

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The Natural

Getting real with a natural lifestyle.

Find out what’s trending, and meet the influencers who are shaping the future of natural.

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CHANGE THE WAY YOU THINK ABOUT NATURAL.

We believe that the future of personal care is in plant and mineral-powered formulas that actually work — leaving sketchy chemicals out of the equation.

Our Story
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