“Forget avocado toast: millennials are flocking to natural deodorant.”

-Fast Company

“This smells really good, feels like conventional deodorant…and really, really works. It’s amazing.”

-Gwyneth Paltrow

“The holy grail of natural deodorants”

-Forbes

“This deodorant is what you call a game-changer. I’ve officially converted.“

WINNER, BEST NATURAL DEODORANT

One of Kourtney Kardashian’s top picks for natural deodorant.

-Kourt​neyKar​dashi​an​.com

“I love the Schmidt’s…I’m very much a skeptic when it comes to natural deodorant and this is the s***.”

-Hannah Bronfman

“Schmidt’s new Charcoal and Magnesium stick is out-of-this-world fantastic.”

-Allure

“It’s just a non-aluminum based earthy, artsy-fartsy deodorant that f*cking works.”

-Ana Gasteyer

“Eye-rolling teenagers […], a sweating guitar player, and a beauty editor agree: YES. Schmidt’s is going to blow your mind.”

-Jean Godfrey June

“My underarms smell like fresh jasmine and no BO, and I want to lick them.”

-Greatist

“Schmidt’s Deodorant will truly change your life!”

-Alicia Silverstone

“Overall Rating: Five big heart-eyed smiley face emoji.”

-E! Style