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Activated Charcoal Bar Soap, Activated Charcoal Tooth+Mouth Paste, and Charcoal+Magnesium Deodorant on a white back drop

Plant-powered personal care

Award-winning formulas, in scents that seriously pop.
Smell good, feel good.

Which scent will you choose?

Here are some of our top sellers.

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SMELL SERIOUSLY AMAZING

You can thank us later. Our scents are for everyone, no matter how you identify.

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BRUSH WITH BRILLIANCE

With added vitamins, organic aloe leaf, and superfood extracts like goji and pomegranate.

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Man smelling Activated Charcoal Bar Soap while looking into camera in front of a white backdrop

CLEAN UP YOUR CLEAN

With plant-powered exfoliants like volcanic sand and vanilla bean. Aromatic and sudsy — without SLS or artificial fragrance.

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CHARCOAL + MAGNESIUM

With a scent reminiscent of freshly fallen rain, this mineral-enriched natural deodorant might just be our greatest formula yet.

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CHANGE THE WAY YOU THINK ABOUT NATURAL.

We believe that the future of personal care is in plant and mineral-powered formulas that actually work — leaving sketchy chemicals out of the equation.

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