Success is defined differently for Jaime Schmidt. Her success is dependent on the mission for providing uncompromising, natural products for families everywhere – and she has done just that. As co- founder of Schmidt’s Naturals, the Portland-based natural brand, Jaime has always led a conscious lifestyle, but it wasn’t until she became a Mom that she transformed her passion into a business.
Want to learn more about Jaime’s humble beginnings in a Portland, OR kitchen?Read Jaime’s Story
When launching Schmidt’s Naturals with deodorant, Jaime’s biggest obstacle was overcoming the market’s perception that natural products are “ineffective.” She had to redefine the way people thought about the natural industry. Jaime joined forces with Michael Cammarata, and together, the unlikely power duo took Schmidt’s from farmer’s market booths to big big box retailers. Schmidt’s Naturals is now regarded as one of the most disruptive personal care brands in the market.