New Face

CHANGE THE WAY YOU THINK ABOUT NATURAL.

The future of personal care is in plant and mineral-powered formulas that actually work.

Woman holding Rose+Vanilla Deodorant Stick against her shoulder while in front of a white backdrop

Our POV

We believe it’s possible to make small, yet effective changes to your lifestyle that benefit overall health. In an industry that’s left us wanting more, we’re committed to raising the bar and setting new standards for natural products. To us, the future of naturals is in quality, groundbreaking plant-powered formulas — without compromising on ingredients or user experience. We’re here to make natural products fun, accessible, and rewarding for everyone.

Man holding Fragrance Free Signature Formula Deodorant Stick against his shoulder while in front of a white backdrop

Ingredients First

We prioritize ingredients that are derived from nature. When developing our formulas, we look to innovative botanicals and mineral-derived ingredients that are packed with healthy benefits for our bodies. Everything we produce is manufactured without harming any animals, and we never purchase ingredients from suppliers that test their products on animals — Schmidt’s is committed to staying certified vegan and cruelty-free. Schmidt’s Naturals products are always free of aluminum, propylene glycol, SLS, PEG, parabens, phthalates, artificial fragrance, artificial flavor, artificial colorants, and artificial sweeteners.

Trio of Sensitive Formula deodorant sticks including Fragrance Free, Tea Tree, and Lavender Tips with a white backdrop

Our standards & values

Sustainability

All manufacturing, processing, and production of our ingredients are responsibly stewarded and minimize unnecessary steps, never sacrificing product quality. We create products that are not just safe for us to use or make us feel good while using them, but are kind to the planet too. 

Accessibility

We believe that no matter who you are, and no matter where you live, you should have access to quality natural personal care products. With this vision in mind, our team advocates every day for increased availability and affordability of our collections — without compromising on quality. For a full list of our global retailers, please visit our store locator.

Founders of Schmidt's Naturals on a grey backdrop

Our humble beginnings

Schmidt’s started in Portland, Oregon in 2010 when the Maker Movement inspired Jaime Schmidt to DIY her way to developing a plant-based natural deodorant formula that helped keep her family fresh and smell amazing. Fast forward to 2015, Schmidt’s viral success caught the attention of entrepreneur Michael Cammarata, and together, the unlikely power duo built Schmidt’s into a natural products empire. Today, Schmidt’s Naturals’ plant- and mineral-based personal care products are available all around the world.