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Jaime Schmidt stirring a pot of Schmidt's deodorant in her kitchen in 2010.

Nothing met our standards, so we set a new one.

Jaime Schmidt started making natural products in her kitchen back in 2010. Pregnant at the time, she was searching for a natural deodorant that not only smelled great, but actually worked. Put simply, there wasn’t anything on the market that met her expectations, so she made her own.

Thousands of hours of research and hundreds of recipes later, Jaime arrived at her ideal deodorant formula. After taking her formulas to the local farmers market as proof of concept, Schmidt’s spread quickly. So much so that in 2018, GQ Magazine announced that when it comes to natural deodorant, Schmidt’s changed everything.”

A stick of Schmidt's Bergamot & Lime deodorant on top of a small pile of lime slices

We’re raising the bar on Natural.

At Schmidt’s, we’re committed to raising the bar on what a natural product can be and how a naturals manufacturer should behave. We believe that once you make the decision to go natural, you should be rewarded with a product that does what it says it’s going to do. We use trending ingredients to create award-winning deodorants that are truly effective, so you can go natural with confidence.

To us, raising the bar also means doing business and creating our products in ways that are ethical, sustainable, and inclusive. That’s why we are certified natural, vegan, and cruelty-free, and disclose our full ingredient lists via SmartLabel: so you have real transparency. Our natural revolution is just getting started. Join us.

Woman holding a stick of Schmidt's Rose & Vanilla in front of a pink background.

Natural, not natural-ish.

We are the first and only natural deodorant to be Certified Natural by leading global certifier Ecocert. Why does this matter?

Believe it or not, there is no regulatory definition for the word natural” when it comes to cosmetic products like deodorants. In recent years, we’ve seen a lot of confusion between truly natural deodorants and those that just don’t use aluminum, for example.

That’s exactly why we made the decision to partner with Ecocert: to give you the peace of mind that you’re buying a product that meets your values. We are so proud to be able to display the Ecocert logo on our labels and give our customers the assurance that our products are truly natural, not just natural-ish.”

Founders of Schmidt's Naturals on a grey backdrop

Our humble beginnings

Schmidt’s started in Portland, Oregon in 2010 when during the Maker Movement Jaime Schmidt developed a formula that filled a void in the marketplace: a plant-based natural deodorant that helped keep her family fresh and smell amazing. Fast forward to 2015, Schmidt’s viral success caught the attention of entrepreneur Michael Cammarata, and together, the unlikely power duo built Schmidt’s into a natural products empire. Today, Schmidt’s plant- and mineral-based personal care products are available all around the world.