Why should I choose products that contain natural fragrances instead of products with synthetic fragrances?
To be sustainable an ingredient must participate in a cycle… like growing as a plant and returning to the environment (i.e. as compost or regenerative agriculture) to be taken up by a plant, so the process can be repeated. This cannot be done with a synthetic, petroleum-based ingredient. It is also important that a company disclose all the fragrance ingredients in a product so the customer can judge whether they may have a sensitivity to any of the fragrance components present in a scent.