Driven by her affinity for all things natural, Jaime sounds off on body hair. Increasingly, younger generations are ditching their razors and embracing a movement towards leaving body hair as-is.
A proponent of normalizing body hair through radical self-acceptance, Schmidt’s Naturals endeavors to celebrate “bodies in their most natural forms,” hair and all.
Jaime adds, “I’m interested to see if companies will start responding proactively to consumer behavior, rather than being caught playing catch-up, which is often the norm.”
“The future of customer habits is the future of beauty. At its core, beauty is about giving consumers the tools to make themselves feel great inside and out." -Jaime Schmidt
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