Jaime sits down with Vocally to chat about the natural personal care industry’s segue into the mainstream and how Schmidt’s Naturals maintains authenticity while growing. With an aim to “change the way people think about natural,” expanding to allow greater accessibility to products, coupled with inclusive marketing, have helped the company make lofty strides towards this goal.
A great deal of emphasis and value are also placed on customers’ relationship with the brand. Communication is two-way, as customer feedback is taken into account when developing new products and scents. In addition, The Natural, a Schmidt’s‑affiliated blog, offers a platform for consumers to engage in mindful conversations about health and wellness.
Ultimately, Jaime is motivated by her platform, from where she can inspire, and be inspired by, other female entrepreneurs like herself.
“What drives me more than anything is knowing that I am in a position to inspire other women who are carving out their own paths in pursuit of their dreams. These women are my greatest inspiration as I aspire to my own goals and purpose.” -Jaime Schmidt
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