Schmidt’s reimagines a formerly blasé bathroom staple. With a growing demand for ingredient transparency and more effective natural options, Schmidt’s is out to corner the oral care market with a compelling new line of Tooth+Mouth Paste. Intriguing flavor profiles and premium ingredients serve to challenge the status quo. Deviating from the traditional mint flavors quickly gives way to finding the unexpected offerings more “refreshing.”
Get the full story on Fast Company (Opens in a new window).