New! Hemp Seed Oil Deodorant

Non-irritating, non-greasy application.
Formulated for sensitive skin.

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Meet Rose + Black Pepper

Rosy florals mixed with a flash of cracked peppercorn for an edgy kind of sweetness. 2019 Winner of SHAPE Magazine’s Beauty Awards for Best Deodorant.

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HERE+NOW BY JUSTIN BIEBER

A sophisticated, woodsy, and unforgettable scent, in our first-ever activated charcoal sensitive skin formula.

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SMELL SERIOUSLY AMAZING

Never formulated with aluminum salts or artificial fragrance. Always certified vegan and certified Leaping Bunny cruelty-free.

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BRUSH WITH BRILLIANCE

With added vitamins, organic aloe leaf, and superfood extracts like goji and pomegranate.

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CLEAN UP YOUR CLEAN

With plant-powered exfoliants like volcanic sand and vanilla bean, our bar soaps effectively wash away dirt and bacteria.
Aromatic and sudsy — without SLS or artificial fragrance.

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CHARCOAL + MAGNESIUM

With a scent reminiscent of freshly fallen rain, this mineral-enriched natural deodorant might just be our greatest formula yet.

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The Natural

Getting real with a natural lifestyle.

Find out what’s trending, and meet the influencers who are shaping the future of natural.

Change the way you think about natural.

We believe that the future of personal care is in plant and mineral-based formulas that actually work.

Our Story
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Smell good, feel good.

You deserve natural products that help you feel fresh.

Aluminium-Free • Plant and mineral derived ingredients • Vegan

Leaping Bunny Cruelty-Free • No artificial fragrance, SLS, or PEG