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Smell good, feel good.

We believe the future of personal care is in plant and mineral-powered formulas that actually work.

Man wearing light pink collared shirt holding Cedarwood and Juniper deodorant stick

WE MAKE SENSITIVE SKIN DEODORANT, TOO.

Never formulated with aluminum or artificial fragrance. Always certified vegan and Leaping Bunny cruelty-free.

Shop Sensitive Skin Deodorant

BRUSH WITH BRILLIANCE

With added vitamins, organic aloe leaf, and superfood extracts like goji and pomegranate.

Shop Oral Care

CLEAN UP YOUR CLEAN

With plant-powered exfoliants like volcanic sand and vanilla bean. Aromatic and sudsy — without SLS or artificial fragrance.

Shop Soap

CHARCOAL + MAGNESIUM

With a scent reminiscent of freshly fallen rain, this mineral-enriched natural deodorant might just be our greatest formula yet.

Shop Charcoal

CHANGE THE WAY YOU THINK ABOUT NATURAL.

We believe that the future of personal care is in plant and mineral-based formulas that actually work.

Our Story
Rose and vanilla deodorant stick on white surface with pink background

Smell good, feel good.

You deserve natural products that help you feel fresh.

Aluminium-Free • Plant and mineral derived ingredients • Vegan

Leaping Bunny Cruelty-Free • No artificial fragrance, SLS, or PEG